impulse item

impulse item
марк. = impulse product

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"импульсивный" товар: товар, который потребитель может купить, поддавшись импульсивному желанию, а не в результате долгосрочного планирования (напр., холодильники обычно не покупают импульсивно в отличие от безделушек, книг-бестселлеров или сувениров).

Англо-русский экономический словарь.

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Смотреть что такое "impulse item" в других словарях:

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